The YouTube Music Awards nominations will be announced tomorrow -October 17th-. However the only certain things we have are: The awards ceremony will be held on November 3rd in New York -with Lady Gaga, Eminem, and Arcade Fire performing-, there will be only six categories, and the winners will be decided by the users.
What can we assume?
Since the awards were announced on October 1st the eligibility period most range -at most- from October 1st, 2012 to September 30th, 2013 (just like at the GRAMMYs). Since the awards are fan-based, expect the nominees to come from the most watched videos during that period. Now, about the six categories that’d be a tricky one; it could either be as ridiculous as Most Catchy Video; somewhere between Most Popular Video; or a more serious like Music Video of the Year.
…So what are the odds?
For the second year in a row, Korean rapper, PSY has the most watched video of the year. His latest single “Gentleman” has over 560 million views. Despite this one failed to make the impact that “Gangnam Style” -with +1 billion views, is the most watched video of all-time- made. It is the most popular video of the period and is ranked #10 among YouTube’s all-time most watched music videos. Hence is definitely a shoe-in.
Macklemore and Ryan Lewis ft. Wanz’ “Thrift Shop” video is the distant runner-up with more than 430 million views. The hip-hop duo has lead the MTV VMAs, Europe Music Awards (EMAs), and AMAs nods so they could also be dominating this one. Third place is Rihanna with “Diamonds”. The video had garnered over 350 million views since it was published in November.
Here are the Top 5 Music Videos of the Period (Oct. 1st, 2012 to Sep 30, 2013)
PSY ─ Gentleman (563,898,439 views / 2,720,003 likes)
Macklemore & Ryan Lewis ft. Wanz ─ Thrift Shop (437,724,029 views / 2,201,974 likes)
Rihanna ─ Diamonds (348,623,915 views / 1,205,700 likes)
Justin Bieber ─ Beauty And A Beat ft. Nicki Minaj (301,012,735 views / 1,359,718 likes)
will.i.am ─ Scream & Shout ft. Britney Spears (299,375,755 views / 1,107,706 likes)