It is still unclear what the Academy considers “Alternative Music”. It is clearly not considered a separate genre from Pop or Rock neither a form of “independent music” (that could also explain why there’s a sole category in this field).
Many artists considered “indie” or “alternative” were switched to mainstream categories and viceversa. However, thanks to our forum friends from GoldDerby, we could get a list of submissions. And here are the predictions:
Best Alternative Music Album
- Jack White — Lazaretto
- Arcade Fire — Reflektor
- St. Vincent — St. Vincent
- The War On Drugs — Lost in the Dream
- Broken Bells — After the Disco
The biggest favourite for the Alternative Music Album is 7-time winner (and thrice in this category), Jack White for his sophomore solo album Lazaretto. This favouritism is both obvious and ambiguous. White is probably the only performer to be ‘upgraded’ to the Rock field and then switched back to the Alternative field. His biggest threat would be the Canadian alternative ensemble —and surprise 2011 Album of the Year winners, Arcade Fire for their Juno-Award winning album, Reflektor which was released October last year to mixed reviews.
Looking forward their first ever nomination are: American rock singer-songwriter, St Vincent for her self-titled fourth studio album; and the Philadelphia-based indie-rock band, The War on Drugs for Lost in the Dream. Also in contention is one-time nominee psyche-esque band, Broken Bells for After the Disco.
Other notable submissions include: Cage the Elephant for Melophobia; alt-J for This Is All Yours; Spoon for They Want my Soul; FKA twings for LP1; Future Islands for Singles.